Art & Culture

Every year, the Longines Global Champions Tour - Longines Paris Eiffel Jumping uses an artist to create the posters of his event, all more original than the others!

A poster where nature and horse rhyme

Once again, the LGCT-LPEJ wanted to call on a French artist to create its poster. This year, Virginie Coupérie-Eiffel went to the South-West to meet Marion Bartherotte to create a refined visual that highlights the land and biodiversity.
Originally from Cap Ferret, Marion Bartherotte has always loved to draw. Inspired by the umbrella pines and yuccas that cut the sea in front of her bedroom, and by photos of her father's Africa, she was quickly tempted by painting. At the age of 17, she left to take drawing and theater lessons at the conservatory in Paris. She multiplies odd jobs, acts in films, works for a satirical newspaper, and travels. After a few years in the United States, in Guadeloupe and having given birth to two daughters, she returned to the Arcachon basin and then devoted herself solely to painting. It is from there that she creates this magnificent poster highlighting the Horse and the Earth.
What is your relationship to the horse?
I have my gallop 7 and did show jumping as a teenager. Knowing about horses helped me a lot in creating the 2020 poster. It is extremely difficult to draw a horse, it is an animal that I do not want to miss because I appreciate its beauty. It is a sublime animal! Do you know that in Mongolia, riders consider their horses to be part of their souls?
The LGCT-LPEJ is sensitive to ecology and is working to implement eco-responsible actions at the heart of the event.
On your side, what is your relationship to ecology and biodiversity?
I grew up by the sea and my dad would scream when he saw plastics on the beach. He said it was cancer of the planet. At the age of 4, he made us pick up every garbage on the beach with my siblings. When you love nature, you respect it, and for that you have to take the time to look at it.
We experienced an incredible episode of confinement which allowed us to reconnect with nature. It was an opportunity to rediscover the essential. I saw my garden differently. I saw what there was to do, to help him grow, to grow, to be happy. In the city, we lose this connection with nature, and the thirst for ecology becomes essential. Living among the elements helps maintain a certain humility.
Today over time I respect my nature much more, the place that I have been given and the nature of each living being. Everyone has their place as long as everyone realizes that to leave to others. We gave the planet a good breath. For me, the man who is really in charge is the one who looks at nature, the one who dialogues with it, but who is not subordinate.
How did you work on this poster and what were your intentions?
I had a great deal of freedom of expression. Virginie Coupérie-Eiffel totally trusted me and I thank her because it allowed me to put all my heart into it. I wanted this poster to be beautiful, dynamic and simple. As usual, I used watercolor and since we are in the year of biodiversity, I had the idea of ​​a planet that I wanted with the minimum of traces of humans. It was once again this idea of ​​space so that each species could keep its living space. Seen from the sky, the earth is blue, that reassures me, and then there is a nod to the Little Prince of Saint-Exupery. I realized it before the coronavirus and today I find it prescient: three quarters of the planet are confined to my poster! Finally, there is the place where the LGCT-LPEJ takes place, which is magical and inspiring. A vertical in a painting is always good.