A SPRING POSTER
For this 6th edition, the LGCT-LPEJ called on the famous graphic design studio M/M (Paris) of Mathias Augustyniak and Michaël Amzalag to create a dynamic and colourful poster, which recalls the kaleidoscopes of our childhood.
The objective was to highlight the horse, in all its animality and fascinating nature, by presenting it as the character in honour of this urban, Parisian and international jumping event that takes place in the shade of this vertiginous human construction, the Eiffel Tower. During such an event, the horse has a very special personality, it is an exceptional living being, a true hero.
Photos of a horse and the Eiffel Tower served as a creative thread to break with the graphic abstraction used until then. Combine and combine visual "brutalism" with that of a communication poster, with the fragility of the feeling of a poetic work, two contradictory ingredients used to create surprise. All these photographic images intertwine like a collage to create a colourful and sentimental kinetic effect. The illusion of a moving image and a perpetual radiance of light, a horse and its rider rotating and jumping around the Eiffel Tower to the top of it. To stabilize these crazy rides, a typography has been designed with letters of original geometry such as that of a jumping course, extending the circular vertigo vertically but also controlling or specifying it to punctuate the necessary information in black and white while hanging intact the mystery that makes all visual things magnetic.
Renowned for their collaboration in the world of art, music, theatre, fashion and publishing, Michaël Amzalag and Mathias Augustyniak use an elaborate visual language. Often pioneers, they have a very experiential approach to photography, drawing and typography. The prolific work of M/M (Paris) has seen its influence grow in the media, working notably for Vogue Paris, but also for designers such as Miu Miu, Chloé, Loews, Alexander McQueen and artists such as M or Vanessa Paradis.