June 14th 2018
Longines, the heart Elegance

The Swiss watch brand Longines has a long tradition of supporting charitable causes. It was therefore natural for the brand to renew again this year its support for JustWorld International - a charitable organization that raises funds for the most disadvantaged children - through the operation "Longines Clear The Jump". The latter will be set up during the key competition on Saturday night, the Longines Global Champions Tour Grand Prix of Paris. Whenever a horse / rider couple cross a Longines obstacle without fail, the winged hourglass mark will pay the equivalent of 200 meals to the association.

In addition, new this year, Longines is proud to be the Title Partner of the Longines Eiffel Challenge, which will compete for the "Mission Bern" on Friday, July 6th. At the end of this competition, the Swiss watch brand will have the pleasure of handing it a check which will be destined for the renovation of the heritage in connection with the watchmaking world or the equestrian universe in France. It is the famous TV broadcaster Stéphane Bern who has been appointed by the President of the Republic Emmanuel Macron to be Ambassador of this mission.De plus, nouveauté cette année, Longines est fière d’être le Partenaire Titre du Longines Eiffel Challenge qui se disputera au profit de la « Mission Bern » le vendredi 6 juillet. A l’issue de cette compétition, la marque horlogère suisse aura le plaisir de lui remettre un chèque qui sera destiné à la rénovation du patrimoine en lien avec le monde horloger ou l’univers équestre en France. C’est le célèbre animateur de télévision Stéphane Bern qui a été désigné par le Président de la République Emmanuel Macron pour être Ambassadeur de cette mission.